FORMER NIKE AND APPLE MARKETING VETERAN ROBBIE LABELLE JOINS BOOSTA TRAINING AS HEAD OF GROWTH

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Boosta is a mobile application with an interactive step-by-step system that allows teachers and students to practice 1 to 1 remotely and asynchronously

Boosta Training announces the appointment of marketing veteran Robbie LaBelle, 48, as Chief Growth Officer of Boosta, Inc.

During Labelle’s seven-year tenure at Apple, LaBelle oversaw global brand marketing across the brand’s entire product portfolio. He was responsible for developing long-term strategic plans, seasonal campaigns and award-winning creations to support over sixty global athletes and entertainers. Prior to Apple, LaBelle spent twelve years at Nike in various regional, national and global brand marketing roles.

BOOSTA TRAINING, a platform with unique software to train athletes 1 to 1, remotely and asynchronously through an interactive, step-by-step and feedback system

Boosta's unique software allows an expert to teach and impart knowledge through an interactive step-by-step lesson.  The video lesson broken down into small, easy-to-learn steps guides smart practice for a player, who is reviewed and receives personalized feedback.

Boosta’s unique software allows an expert to teach and impart knowledge through an interactive step-by-step lesson. The video lesson broken down into small, easy-to-learn steps guides smart practice for a player, who is reviewed and receives personalized feedback.

Long Beach, Calif., May 03, 2022 (GLOBE NEWSWIRE) — Boosta Training today announced the appointment of marketing veteran Robbie LaBelle, 48, as Chief Growth Officer (CGO) of Boosta, Inc., with immediate effect. LaBelle is a brand marketing leader with deep expertise in driving disruptive innovation and leading high-performing teams to deliver transformational growth for leading global sports and technology brands. LaBelle will report directly to Boosta’s CEO and co-founders, Tim Donnelly and Shelby Erickson, and will be part of Boosta’s leadership team.

“I was immediately drawn to Boosta’s potential as a platform for good in the world,” LaBelle said. “We envision a marketplace that provides access to world-class teachers, coaches and mentors to help people maximize their true human potential. I am delighted to have the opportunity to join the Boosta team and build the momentum of the brand in the years to come.

“Robbie is a highly experienced, talented and strong business leader with a proven track record of building and modernizing some of the world’s most iconic and beloved brands,” Donnelly said. “With his extensive experience in brand transformation, his consumer-centric marketing approach and his ability to build and inspire teams, we are confident that he will propel Boosta into our next stage of growth.”

During his seven years at Apple, LaBelle oversaw global brand marketing across the brand’s entire product portfolio. He was responsible for developing long-term strategic plans, seasonal campaigns and award-winning creations to support over sixty global athletes and entertainers. Having led record-breaking holiday campaigns each of the first six years since Apple acquired Beats in 2014, LaBelle has also overseen partnerships with the NBA and FaZe Clan. Most notably, LaBelle led one of the biggest brand turnarounds in company history with the launch of Powerbeats Pro in 2019. Prior to Apple, LaBelle spent twelve years at Nike in various regional brand marketing roles. , domestic and global, including key roles as a Nike brand. Soccer Marketing Director, North America and Global Football Brand Marketing. LaBelle graduated from UCLA where he was a men’s soccer captain and a member of the U.S. U20 World Cup soccer team.

To access Boosta training content, download the Boosta Training app from the iOS App Store, https://apps.apple.com/us/app/boosta-training/id1491523357. The app for Android will be available soon.

About BOOSTA TRAINING

Boosta is a subscription-based platform with a step-by-step interactive teaching-learning system that allows teachers (i.e. coaches) and students (i.e. players) to train 1 to 1 remotely and asynchronously. Proprietary software is designed to maintain the power of individual training, at scale. Boosta’s easy-to-use platform brings a new level of accessibility to mentors and proven programs in sport, initially focusing on youth football. Boosta’s broader vision includes impact far beyond sport and physical health, to include skills in a wide range of learnings that enhance emotional, cognitive and social well-being. Learn more about Boosta at www.boostatraining.com.

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CONTACT: Mario Flores Boosta 323-314-1818 [email protected]


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